Branding Strategy

“Identity is cause; 
brand is effect.”

Larry Ackerman


Branding is a critical part to  long-term success. Companies with strong brands in their home markets often struggle to position themselves well here within the US , and many ultimately fail to make the positive impact they had hoped for as their businesses develop because they do not position their brands in the way needed to win the hearts, minds and wallets of consumers.


With  flawless consumer research methodologies and our knowledge of consumer trends across the United States, Focus Margin brand strategy experts work closely with clients to determine the most profitable core market to target.

“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Failure to plan is a plan for failure.  A detailed, and well-planned strategy is key to successful and profitable growth, while consumer and business needs are rapidly growing, and many areas remain uncharted territory. Our goal is to help clients navigate market trendsetter and identify opportunities they can leverage to build their businesses.


Focus Margin partner with companies to build strategies for long-term, sustainable growth. We take a comprehensive approach to developing growth strategy, evaluating clients strengths, market characteristics, competitor strengths and weaknesses and relevant government regulations in order to map out the most profitable strategy for our clients as they grow.


       Focus Margin, Corporate Office

Ph: 844.FocusMargin|Fax:888.299-8959 

               1441 Broadway, Floor 5
                 New York, NY 10018


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